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CIMA CIMAPRO15-E03-X1-ENG Exam Syllabus Topics:

CIMA E3 - Strategic Management Question Tutorial Sample Questions:

1. TTT recently appointed a new Chief Executive, R, to lead it through a period of major change. R immediately set up a change management team which consisted of several senior managers and directors from across the organization. Together, they formulated an overall goal for change and then spent several weeks presenting the need for change to all of the staff through a series of staff meetings. At these meetings R involved staff and built their ideas into the final change strategy.
R also set a series of interim goals to encourage ongoing performance throughout the change process. When the organization reached these goals, R widely publicized these achievements to help motivate staff.
However, after six months, TTT had failed to reach most of the interim goals that had been set. Most of the members of the change management team had not maintained a significant interest in the change process and many of the staff felt that there had been a lack of communication and reward following the initial few weeks of the change process.
Kotter suggested that there were eight steps required to successfully lead change.
Which TWO of the following did R fail to achieve? (Choose two.)

A) Develop a change vision
B) Empower broad based action
C) Incorporate change into the culture
D) Never letting up
E) Generate short term wins

2. 'Big data' refers to datasets whose size is outside the ability of typical database software tools to capture, store, manage and analyze.
Which of the following statements is NOT a valid statement with regard to 'big data'?

A) 'Big data' will require the right infrastructure, incentives and safeguards to address public concerns.
B) Sufficient analytical and managerial talent is available to exploit the opportunities associated with 'big data'.
C) As technology advances overtime, the size of datasets that qualify as 'big data' will also increase.
D) The definition of 'big data' can vary by sector, depending on the software tools and dataset sizes common to a particular industry.

3. PQR is a charity which has an excellent reputation within its home country. PQR employs over 300 highly experienced staff and has 200 skilled volunteers. PQR's funding mainly comes from donations from the public but its public profile is low compared to larger, more publicized charities.
Due to a recent recession, public donations to PQR have fallen in the last five years, but demand for its services continues to grow.
The government of the country in which PQR operates is encouraging greater collaboration between charities and there have been several recent successful mergers within the charity sector. PQR has recently been approached by a high profile and well funded charity, DDD, with a merger proposal. DDD offers complementary services to those offered by PQR.
Which TWO of the following factors would most likely be considered as an "opportunity" for PQR? (Choose two.)

A) Donations from the public
B) The excellent reputation of DDD
C) Merging with DDD
D) Growing demand for its services
E) Highly experienced staff

4. Which THREE of the following statements apply to Lynch's performance pyramid? (Choose three.)

A) The business unit level includes measures which relate to internal systems needed to meet customers' needs.
B) The right-hand side of the pyramid contains measures which are predominantly non-financial.
C) The business operating systems level includes the market-related Critical Success Factors.
D) The performance pyramid is designed to ensure that all activities support the organization's vision.
E) The left-hand side of the pyramid contains measures which have an external focus.
F) The lowest level of the pyramid contains the day-to-day operational measures.

5. A direct external change trigger is:

A) The introduction of new environmental protection policies by the government.
B) A powerful competitor forcing an organization to cut its prices.
C) An economic recession in an organization's home country.
D) A general increase in the use of the Internet by society.

Solutions: