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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What is NOT an example of how good storytelling enhances memory and engagement?

A) Engages them emotionally, moving them to action.
B) Uses complex language to sound more intellectual.
C) A good story = brain candy.
D) Initiates neurons in their brain to fire in the same pattern as the speaker's-known as 'neural coupling'.

2. How many units do we need to sell at $16 to Break-Even on Gross Profit?

A) 100
B) 600
C) 300
D) 125

3. Using the formula for ACV weighted distribution, calculate the ACV for a product available in stores with total sales of $2,000,000 and $3,000,000, in a market where the total sales of all stores are $10,000,000.

A) 50%
B) 30%
C) 100%
D) 66%

4. Which of the following is a key benefit of using POS, loyalty, and market data in supply chain management?

A) Improves forecast accuracy and reduces stockouts
B) Ensures all SKUs are kept in stock at all times
C) Eliminates the need for supplier collaboration
D) Reduces the need for monitoring supply chain KPIs

5. What does household penetration measure?

A) The average frequency of purchases made by households in a market.
B) The number of new products introduced into a market within a year.
C) The percentage of households purchasing a product within a specified period.
D) The total revenue generated by a product in a market.

Solutions: