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What is Oracle Eloqua CX Marketing 2020 Implementation Essentials Certification Exam and Retake policy
Oracle Cloud Certification credentials are only valid for a period of 18 months from the date you earn the credential. The certification will become inactive at the end of 18 months. However, for Oracle candidates, it is necessary to hold an active certification in order to have access to various certification benefits including, using Oracle certification logos, certificates, scoring reports, digital badges, and certification verification.
To stay current, candidates have to re-certify themselves with the latest version of the exam. Oracle Cloud Certifications include various titles with levels that are Oracle Certified Associate, Specialist, and Professional. Moreover, the Oracle Cloud Certifications are updated continuously throughout the year for keeping current with major product and service releases and re-released on an annual basis with a new title.
Certification Path for Oracle Eloqua CX Marketing 2020 Implementation Essentials
Oracle Eloqua CX Marketing 2020 Implementation Essentials is a fundamental exam. Successful completion by candidates will allow them to achieve Oracle Eloqua CX Marketing 2020 Certified Implementation Specialist.
Oracle 1Z0-340-20 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| CRM Integration & Additional Services | 10% | - CRM integration setup - AppCloud and external services - Reporting and analytics |
| Automation & Campaigns | 15% | - Program Builder and Program Canvas - Automation logic and flow design - Campaign Canvas configuration - Lead scoring and segmentation |
| Email & Preference Management | 10% | - Email configuration and personalization - Subscription and preference centers - Unsubscribe management |
| Tracking & Assets | 10% | - Tracking script integration - Microsites and landing pages - Form creation and configuration - External form integration |
| Eloqua Fundamentals & Architecture | 15% | - Security settings and user management - System architecture and data model - Platform overview and navigation |
| Implementation Overview | 10% | - Client documents and required stakeholders - Implementation services and offerings - Key milestones and deliverables |
| Data Management | 20% | - Contact/account fields and views - Data import, export, and standardization - Standard and custom objects - Data prioritization and deduplication |
| Branding & Deliverability | 10% | - Bounce and complaint management - IP warming and deliverability strategies - Email groups and domain configuration |
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