BICSI DPM Q&A - in .pdf

  • DPM pdf
  • Exam Code: DPM
  • Exam Name: BCS Practitioner Certificate in Digital Product Management v1.0
  • Updated: Nov 10, 2026
  • Q & A: 0 Questions and Answers
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  • Exam Code: DPM
  • Exam Name: BCS Practitioner Certificate in Digital Product Management v1.0
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  • Updated: Nov 10, 2026
  • Q & A: 0 Questions and Answers
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  • Exam Code: DPM
  • Exam Name: BCS Practitioner Certificate in Digital Product Management v1.0
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BICSI DPM Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Analyse the Internal and External Environment and Undertake Market Analysis20%- Analyse the Business Environment Using an Appropriate Framework
  • 1. External business environment
    • Porter's Five Forces
    • PESTLE analysis
  • 2. Internal business environment
    • VMOST (Vision, Mission, Objectives, Strategy, and Tactics)
    • Resource audit
- Apply Data Analysis to Evaluate Research Findings
  • 1. Data presentation methods
    • 2. Analytics tools
      - Explain How the Organisation's IT Environment Supports Product Development, Delivery, and Marketing Activities
      - Explain the Importance of Alignment Between Commercial Considerations and Overarching Business Strategy
      - Apply Customer Research Methodologies Taking into Account the Diversity of the Target Market
      • 1. Quantitative research
        • 2. Qualitative research
          - Prepare an Analysis Using Porter's Value Chain
          • 1. Primary activities
            • Inbound logistics, operations, outbound logistics, marketing and sales, and service
          • 2. Supporting activities
            • Firm infrastructure, human resource management, technology development, and procurement
          - Prepare and Monitor Budgets to Manage Costs and Maximise Revenue
          • 1. Financial models, costs, usage, revenue, and forecasts
            • 2. Pricing models
              • 3. Carbon cost
                - Apply Legal Requirements, Legislation, and Organisational Guidelines Relevant to Digital Product Development
                • 1. Safety regulations
                  • 2. Ethics
                    • 3. Data protection
                      • 4. Accessibility
                        • 5. Inclusion
                          - Analyse the Market to Determine Its Size
                          • 1. Top-down market sizing
                            • 2. Bottom-up market sizing
                              • 3. Horizon scanning
                                Topic 2: Product Development Techniques25%- Explain the Concept of a Minimum Viable Product
                                • 1. Feature prioritisation
                                  • 2. Product validation
                                    • 3. Customer feedback and iterative development
                                      - Apply Prioritisation Techniques
                                      • 1. Kano method
                                        • 2. MoSCoW prioritisation
                                          • 3. RICE (Reach, Impact, Confidence, Effort)
                                            - Describe the Key Features of Different Coding Languages and Use Terminology Associated with Coding
                                            • 1. Web technologies: HTML, CSS, and JavaScript
                                              • 2. iOS development: Swift, Objective-C, and Xcode
                                                • 3. Mac development: Swift and Xcode
                                                  • 4. Windows development: SDK, C#, and Visual Studio
                                                    • 5. Android development: Java
                                                      - Describe Various Prototyping Approaches
                                                      • 1. Evolutionary prototyping
                                                        • 2. Rapid throwaway prototyping
                                                          • 3. Extreme prototyping
                                                            • 4. Incremental prototyping
                                                              - Apply Product Development Techniques
                                                              • 1. Waterfall
                                                                • 2. Agile methodologies and practices
                                                                  • Scrum
                                                                  • Kanban
                                                                  • Scaled Agile Framework (SAFe)
                                                                • 3. User-centred design
                                                                  • 4. Lean
                                                                    - Explain What Sustainable Product Development Is
                                                                    • 1. Economic impacts
                                                                      • 2. Environmental impacts
                                                                        • 3. Social impacts
                                                                          - Create Business Cases, User Stories, and Use Cases
                                                                          • 1. Business case
                                                                            • 2. User story
                                                                              • 3. Use case
                                                                                Topic 3: Effective Stakeholder Management and Communication Techniques15%- Choose an Appropriate Stakeholder Management Strategy
                                                                                • 1. Stakeholder management strategies
                                                                                  • 2. RACI (Responsible, Accountable, Consulted, Informed)
                                                                                    - Apply Effective Methods to Communicate with Stakeholders at Various Levels
                                                                                    • 1. Cultural awareness
                                                                                      • 2. Emotional intelligence
                                                                                        • 3. Verbal and written communication
                                                                                          - Apply Problem-Solving Techniques
                                                                                          • 1. Evaluate alternatives
                                                                                            • 2. Implement a solution
                                                                                              • 3. Brainstorming, mind mapping, fishbone analysis, and hypothesis testing
                                                                                                • 4. Discover solutions
                                                                                                  • 5. Define the problem
                                                                                                    - Describe the Role of the Product Manager
                                                                                                    • 1. Market and customer research
                                                                                                      • 2. Marketing techniques
                                                                                                        • 3. Customer representation
                                                                                                          • 4. Regulatory requirements
                                                                                                            • 5. Deliver solutions to meet market needs
                                                                                                              • 6. Sales and finance
                                                                                                                • 7. Development processes
                                                                                                                  - Explain the Importance and Methods of Gaining Stakeholder Buy-in
                                                                                                                  - Apply the Power/Interest Grid to Categorise Stakeholders
                                                                                                                  - Identify Stakeholder Categories Using the Stakeholder Wheel
                                                                                                                  • 1. Partners, suppliers, regulators, employees, managers, owners, competitors, and customers
                                                                                                                    Topic 4: The Product Delivery Lifecycle25%- Explain the Purpose of a Vision for the Product and the Organisation
                                                                                                                    - Apply Risk Management Techniques Throughout the Product Delivery Lifecycle
                                                                                                                    • 1. Treat risks
                                                                                                                      • 2. Analyse risks
                                                                                                                        • 3. Monitor risks
                                                                                                                          • 4. Identify risks
                                                                                                                            - Create and Apply Personas to Inform Decision Making
                                                                                                                            • 1. User expectations, motivations, aspirations, and needs
                                                                                                                              • 2. User personas
                                                                                                                                - Analyse the Stages of the Product Delivery Lifecycle
                                                                                                                                • 1. Concept
                                                                                                                                  • 2. Monitoring
                                                                                                                                    • 3. Definition
                                                                                                                                      • 4. Development
                                                                                                                                        • 5. Launch
                                                                                                                                          - Create a Product Roadmap
                                                                                                                                          • 1. Purpose and direction
                                                                                                                                            • 2. Define the target state
                                                                                                                                              - Describe the Concept of Pivoting
                                                                                                                                              • 1. Customer pivot
                                                                                                                                                • 2. Product pivot
                                                                                                                                                  Topic 5: Methods and Techniques of Marketing15%- Analyse the Different Types of User Acquisition Models
                                                                                                                                                  • 1. Big data
                                                                                                                                                    • 2. Licensing
                                                                                                                                                      • 3. Subscription
                                                                                                                                                        • 4. Freemium
                                                                                                                                                          • 5. Sponsorship
                                                                                                                                                            • 6. Advertising
                                                                                                                                                              • 7. Affiliate marketing
                                                                                                                                                                • 8. E-commerce
                                                                                                                                                                  • 9. Build to sell
                                                                                                                                                                    - Describe the Advantages and Disadvantages of Various Advertising Methods
                                                                                                                                                                    • 1. Display advertisements
                                                                                                                                                                      • 2. Promoted content
                                                                                                                                                                        • 3. Email advertisements
                                                                                                                                                                          • 4. Search advertisements
                                                                                                                                                                            • 5. Featured listings
                                                                                                                                                                              • 6. Classified advertisements
                                                                                                                                                                                - Describe Digital Marketing Techniques
                                                                                                                                                                                • 1. Social media marketing
                                                                                                                                                                                  • 2. Paid content and public relations
                                                                                                                                                                                    • 3. Email campaigns
                                                                                                                                                                                      • 4. Search engine marketing
                                                                                                                                                                                        • 5. Search engine optimisation
                                                                                                                                                                                          - Describe Concepts Used to Promote a Product into the Market
                                                                                                                                                                                          • 1. Business model canvas
                                                                                                                                                                                            • 2. The 4Ps framework
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