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Salesforce MC-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Agentforce & AI Innovation | 11% | - Marketing Agents for campaign and audience automation - Conversational messaging with Agentforce - Predictive AI capabilities and use cases |
| Topic 2: Platform Setup & Governance | 13% | - Domain authentication (DKIM, SPF) and IP configuration - Business Units, governance model, roles and permissions - Marketing Cloud Next environment provisioning and Data 360 setup |
| Topic 3: Data Modeling, Identity Resolution & Segmentation | 25% | - Data 360 Data Model Objects (DMO) and data relationships - Data ingestion, segmentation and audience activation - Identity Resolution and unified customer profiles |
| Topic 4: Analytics & Performance Insights | 8% | - Standard dashboards and reporting selection - Marketing data visualization and performance insights |
| Topic 5: Campaign Design, Flow Orchestration & Content | 30% | - Activation templates, landing pages and multi-channel design - Flow design, orchestration, triggers and messaging - Personalization with Handlebars and dynamic content |
| Topic 6: Consent | 13% | - Consent management concepts and regulatory compliance - Consent data objects and records management - Consent banner configuration and collection methods |
Salesforce Certified Marketing Cloud Next Consultant Sample Questions:
Employees at an online retailer want to use AI to gain insights into existing business accounts and identify buyer group members to nurture.
Which Marketing Cloud Next Agent should they deploy?
- A. Account Discovery
- B. Agentforce Employee
- C. Segment Creation
Correct Answer: A 🗳️
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Northern Trail Outfitters (NTO) is designing a monthly 'Trail Rewards' email in Marketing Cloud Next. NTO needs to dynamically personalize the template using two data points:
* The number of 'Days Since Last Login' to nudge digital adoption
* The customer's current 'Loyalty Tier' based on their lifetime spend to apply the correct branding To minimize Flex Credit consumption within their Digital Wallet, how should a Marketing Cloud Next Consultant configure the template?
- A. Daily Batch calculated insight for login days and a streaming insight for the loyalty tier
- B. Data stream formula for login days and Daily Batch calculated insight for the loyalty tier
- C. Streaming insight for login days and a data stream formula for the loyalty tier
Correct Answer: B 🗳️
Explanation: Only visible for DumpsTorrent members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) wants to use dynamic reply addresses. A Marketing Cloud Next Consultant advises NTO that it needs to have the domain authorized. The consultant adds the domain into the
"Authorized Email Domains" list.
What is the next step to complete the verification process?
- A. Assign the domain to a Sender Authentication Package.
- B. Create an Authenticated From Address using the domain.
- C. Confirm domain ownership by adding a generated TXT record to the DNS.
Correct Answer: C 🗳️
Explanation: Only visible for DumpsTorrent members. You can sign-up / login (it's free).
In addition to Marketing Cloud Admin, which permission set is required to enable Marketing Performance in Marketing Cloud Next?
- A. Data 360 Activation Manager
- B. Data 360 Architect
- C. Tableau Next Included App Business User
Correct Answer: B 🗳️
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Northern Trail Outfitters is designing its consent management framework using the standard Data 360 data model.
Which data model object (DMO) represents a category or purpose of communication that individuals can subscribe to or unsubscribe from?
- A. Communication Subscription Channel Type
- B. Communication Subscription
- C. Communication Subscription Consent
Correct Answer: B 🗳️
Explanation: Only visible for DumpsTorrent members. You can sign-up / login (it's free).
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