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GCCC Strategic Communication Management Professional Sample Questions:

1. Which of the following is a well-formed SMART communication objective?

A) Produce an eight-page ethics brochure and distribute it to 12,000 employees.
B) Run a town hall meeting at a hotel in Dallas, Texas, on 30 March.
C) Increase staff awareness of industry code of ethics during this fiscal year.
D) Sixty percent of employees enroll in ethical behavior training by 12 June.

2. Which is the FIRST step to take when a CEO wants an expert to develop a training program for managers in effective communication?

A) Draft a training outline/course plan for effective communication.
B) Research current information and resources available for managers.
C) Clarify the program goals and develop a communication strategy.
D) Film the CEO delivering an all-staff message about the new management training.

3. In a competitive business environment, the primary source the communication manager MUST take direction from in framing a strong strategic role for communications in the organization is:

A) The mission, vision, and values of the organization.
B) Market research reports on the competitive landscape for the organization.
C) Analysts' reports on the sector.
D) The organization's annual business plan.

4. (Which of the following is most important in building a business case for communication projects?)

A) Determine how the project aligns with the organisation's strategic priorities, values and/or vision
B) Determine if you have current staff capacity to complete the project
C) Assess if you have current budget to cover the project
D) See if and how the project overlaps with other projects

5. Which of the following is the MOST important role in strategic communication during digital transformation?

A) Selection of communication tools
B) Employee engagement surveys
C) Change management communication
D) Technology training plans

Solutions: