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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. LenoxSoft's Marketing Cloud Account Engagement administrator cannot see an email template that was created and marked for use for Engagement Programs while building a "send email" action in a nurture program.
What would explain this experience?

A) The administrator has not published the Email Template from a draft.
B) The administrator has not selected a sender for the Email Template.
C) The administrator does not have folder permissions to the email template folder.
D) The administrator does not have folder permissions to the Engagement Program.

2. "A user imported a CSV file of 100 prospects into Marketing Cloud Account Engagement to perform a mass update on the Country field. When the import completed, they noticed only 90 prospects were updated.
Which two reasons could explain why the remaining 10 prospects were not updated?
Choose 2 answers

A) The user who performed the import is not the assigned user listed on the remaining prospects.
B) The Country field has validation enabled and the updated field values did not match existing values.
C) The remaining prospects' email addresses contained domains from free ISPs such as Yahoo and Google.
D) The remaining prospects are in the Recycle Bin and the user did not select to undelete them.

3. "LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so they can write more like it.
What actions should be taken to ensure they can report on the statistics in Salesforce?

A) Enable connected campaigns and campaign member sync > add files to Marketing Cloud Account Engagement with completion action: assign to user
B) Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user
C) Upload files to Marketing Cloud Account Engagement > create an engagement program with actions: add to Salesforce campaign and assign to user
D) Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user

4. It is possible to assign certain Prospect to selected Scoring Category

A) True
B) False

5. Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead. A.Low Grade | Low Score B.High Grade | Low Score C.High Grade | High Score D. Low Grade | High Score

A) ABDC
B) CDBA
C) CDAB
D) CBDA

Solutions: