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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

1. You are trying to determine the return on investment for a Google AdWords campaign for a client. Which of the following is the correct formula for finding the return on investment for Google AdWords?

A) (Revenue from sales - Advertising costs)/Advertising costs
B) (Revenue from sales - Advertising costs)/Duration of Ad
C) (Revenue from sales - Advertising costs)
D) (Revenue from sales - Advertising costs)/Revenue from Sales

2. Lynn would like to track conversions for multiple events on her website. How many conversion actions, also known as transaction types, can Lynn track with the Google AdWords conversion tracking feature?

A) Unlimited
B) 30
C) 25
D) 2

3. You are a Search Engine Marketing consultant for several clients that use Google Analytics. You are explaining to a new client the value of using Google Analytics for their website. The client is exploring the Google Analytics configuration process with you and she sees the match type in the Google Analytics goal for a web profile. Your client wants to know what a head match is. What is a head match?

A) The head match means that the URL of the page visited must match what you enter for the Goal URL, but if there is any additional data at the end of their URL then the goal will still be counted.
B) The head match means that the URL of the page visited must match what you enter for the Goal URL, but if there is any additional data at the end of their URL then the goal will only be count at 50 percent.
C) The head match means that the URL of the page visited must exactly match what you enter for the Goal URL.
D) The head match means that the URL of the page visited can match any directory within your parent URL.

4. What term does Google use to describe the Return on Investment for Google AdWords campaigns?

A) Return on Ad Investment
B) Return on Ad Campaign
C) Return on Traffic
D) Return on Ad Spend

5. Mark is configured Google Analytics for his blog. Mark does not sell any products on his blog as he uses it to market his public speaking business. Mark would, however, like to assign a dollar value for customers that complete the 'contact me' field on his website to track return on investment for the marketing he has done to bring people to the site. If Mark considers each lead worth $50 what field in the configuration of the goals in Google Analytics would Mark add the $50 value to?

A) Mark can simply enter $25 in the 'goal value' field in the Google Analytics configuration of the goal he has created for the 'contact me' form on his website.
B) Mark does not have an e-commerce enabled website but he can enter 25 in the "goal completion" field and know the points are actually $25 towards his ROI.
C) Mark can enter 2500 in the 'metric goal' field in the Google Analytics configuration and then choose "dollars" in the currency value.
D) Mark does not have an e-commerce enabled website he would not be able to track dollar amounts through Google Analytics.

Solutions: