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Salesforce AP-214 Exam Syllabus Topics:

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. What are two ways to use Marketing Cloud Connect (MCC) and Journey Builder together to create a Welcome Journey for new contacts in Sales Cloud?

A) Create an API integration from custom eCommerce platform directly to JB for new Contacts. Use EmallAddress as the SubscriberKey.
B) Use a Sales Cloud Journey Builder entry source to inject new Contact records directly into Journey Builder.
C) Create an API integration from custom eCommerce platform directly to Sales Cloud for new Contacts.
D) Use a query activity to identify new records in the Contact Synchronized Data Extension, write results to new sendable DE, and schedule an automation to inject every 15 minutes.

2. How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple

A) Orchestration
B) Data aggregation
C) Unified customer profile

3. What is the prerequisite to create advertising studio audience:

A) Set user opt in data.
B) There is no prerequisite as all setup is done.
C) Create advertising/business account on the required and network and setup the ad account integration in MC

4. Which social network(s) support lead capture in Ad Studio?

A) Google Adwords
B) Linkedin 2%
C) Twitter
D) Facebook
E) Instagram

5. How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly

A) hourly
B) Biweekly
C) monthly
D) daily

Solutions: