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GCCC Strategic Communication Management Professional Sample Questions:

1. A law firm is preparing to defend a client accused of embezzling funds from investors across the country and there is a significant potential for negative publicity for both the client and the firm. What should be the PRIMARY focus when preparing the litigation public relations plan?

A) To sway public opinion to the client's innocence before a jury is selected
B) To enhance the firm's reputation for accepting difficult cases
C) To develop an internet strategy and monitor public opinion about the client and firm
D) To take charge of the story line to ensure accuracy and a unified voice

2. A communication manager for a chemical company learns during a casual lunch conversation with an operations manager that the company accidentally harmed the environment because of an accident and is not following its internal code of good conduct and transparency to stakeholders. Which response is the MOST ethical?

A) The communication manager should speak to company leaders about a proposed action plan regarding the accident and lack of transparency, and should also contact the company's ethics department about the situation.
B) After speaking with leaders about the company's unethical handling of the accident, the communication manager should resign and might consider anonymously leaking the information to a regulatory agency.
C) The communication manager should urge leadership to stop accidents that harm the environment, and in doing so, has performed his or her ethical duty and can ensure that the information does not get out to media and other parties that could harm the company's reputation.
D) The communication manager could infer that the lack of communications and transparency indicates a cover-up and look for a way to discretely take the story to the media.

3. In order to encourage and reinforce an ethical culture, an organization's ethics program should include:

A) links to applicable local criminal law.
B) consistent, clear messages about values.
C) punishments and rewards for employee behavior.
D) references for the consultant who drafted the program.

4. In the early stages of communication during a crisis, after communicating regret and concern, the next MOST important focus for communication is:

A) indicating what the authorities are doing to address the crisis.
B) describing the steps the organization is taking to address the situation now and in the future.
C) communicating the facts that are currently available.
D) placing the responsibility for the crisis on the appropriate party.

5. A company's communication manager has noticed an increasing volume of criticism on social media regarding the company's corporate social responsibility initiatives being self-serving and hypocritical. Which action should be taken by the communication manager when developing the MOST effective long-term response to the criticism?

A) Issue a continuous stream of press releases underscoring the benefits of the corporate social responsibility initiatives.
B) Aggressively push back against criticism.
C) Invite and sustain proactive dialogue with stakeholders in order to involve them in corporate social responsibility efforts.
D) Demonstrate to stakeholders how their concerns are being addressed and employ multiple feedback methods.

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