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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Campaigns and Experiences | 24% | - Create and test campaign variations - Implement decision logic and rules - Create and manage campaigns - Configure audience targeting and segmentation - Set up triggers and response handling - Build experiences using drag-and-drop editor |
| Administration and Governance | 20% | - Understand compliance and security considerations - Implement data governance policies - Manage user roles and permissions - Manage integrations with Marketing Cloud - Monitor system health and troubleshooting - Configure system settings and preferences |
| Reporting and Analytics | 12% | - Navigate and use the Reports dashboard - Create and customize reports - Interpret engagement and conversion data - Analyze campaign performance metrics |
| Overview and Key Concepts | 12% | - Explain the difference between Real-Time and Batch modes - Define Marketing Cloud Personalization - Describe the platform architecture and components - Identify use cases for Marketing Cloud Personalization |
| Implementation and Configuration | 16% | - Set up data collection and event processing - Configure user and visitor authentication - Configure campaign areas and zones - Implement JavaScript beacon and tag management - Set up and configure the Web Media Manager |
| Audience Management | 16% | - Build audience criteria and filters - Configure dynamic audience membership - Use profile attributes and engagement scoring - Create and manage segments - Implement catalog-based recommendations |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
If you want to compare the completion of two objectives based on a filter, what report would you use?
- A. Goal comparison report
- B. Visitor behaviour report
- C. Referring sources report
- D. Goal completion report
Correct Answer: A 🗳️
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In which two locations in the page Type definition can a developer pass in attributes?
- A. listeners
- B. is Match
- C. onActionEvent
- D. cashDom
Correct Answer: B,C 🗳️
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A customer receives emails from her favorite brand that are not personalized to her interest. What Marketing Cloud Personalization feature will help improve this customer's experience?
- A. A/B testing
- B. Open time email
- C. Rule-based targeting
- D. Surveys
Correct Answer: B 🗳️
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A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?
- A. Manually sync data from Interaction studio to service cloud
- B. Leverage service cloud to inform IS in real-time
- C. Use machine learning to serve product/ content recommendations in email sent by your ESP
- D. The agent uses a customized next best offer widget powered by the interaction studio connector
Correct Answer: D 🗳️
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How quickly does Marketing Cloud Personalization synthesize and activate data to gauge and respond to an individual's in-the-moment intent, across channels?
- A. 30 seconds
- B. 1 second
- C. 1 minute
- D. 30 milliseconds
Correct Answer: D 🗳️
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