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Salesforce MC-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Account Engagement Fundamentals | - Platform Overview & Terminology
|
| Topic 2: Lead Generation & Management | - Forms & Landing Pages
|
| Topic 3: Reporting & Analytics | - B2B Marketing Analytics
|
| Topic 4: Data Management & Integration | - Salesforce CRM Sync
|
| Topic 5: Administration & Governance | - System Configuration
|
| Topic 6: Marketing Automation | - Scoring & Grading
|
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
How many CRM How many CRM connectors can a Marketing Cloud Account Engagement instance have verified at one time?
- A. Unlimited
- B. 5
- C. 2
- D. 1
Correct Answer: D 🗳️
Explanation: Only visible for DumpsTorrent members. You can sign-up / login (it's free).
How can you preview/test matches for automation rules before you run them?
- A. Create a list and see how many prospects are affected.
- B. Run the automation rule to see how many matches there are.
- C. Use the automation preview option.
Correct Answer: C 🗳️
Explanation: Only visible for DumpsTorrent members. You can sign-up / login (it's free).
What can the GoToWebinar connector do?
- A. Register prospects for GoToWebinar events
- B. Automatically pull in prospects who exist in GoToWebinar but not Marketing Cloud Account Engagement
- C. Pulls in Marketing Cloud Account Engagement emails to use in GoToWebinar
- D. Display registrations and attendance as activities
- E. Display how long a prospect watched a webinar
Correct Answer: A,B,D 🗳️
Explanation: Only visible for DumpsTorrent members. You can sign-up / login (it's free).
How can an action be applied to a prospect who views a specific page of a website?
- A. Through scoring
- B. Through page actions
- C. None of the above
- D. Through completion actions
- E. Through automation rules
Correct Answer: B 🗳️
Explanation: Only visible for DumpsTorrent members. You can sign-up / login (it's free).
A form is created to automatically register prospects to a webinar upon submission.
Which automation tool should be used to accomplish this?
- A. Adding a form completion action as criteria for a dynamic list to be used as a recipient list.
- B. Creating an automation rule to register prospects based on the form submission.
- C. Creating a segmentation rule to register prospects based on the form submission.
- D. Adding a completion action to register prospects on the form.
Correct Answer: B 🗳️
Explanation: Only visible for DumpsTorrent members. You can sign-up / login (it's free).
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