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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. What are the key ways to improve email deliverability in email marketing? (Choose 4)

A) Consider Subscriber engagement....send only to most engaged subscribers.
B) Use double Opt-in to avoid getting blacklisted.
C) Double Check your Subject Line, don't include RE:, FW:, Hello, Free, Special Offer, Text in all CAPS, and exclamation points!!!
D) Maintain a consistent "From Name"
E) Use email templates
F) Email sign-up on website.

2. A marketer wants to grow the company's email subscriber list via social channels and its mobile app. Which best practice can the marketer use to grow the subscriber list? (Choose 2)

A) Send unsolicited requests on Twitter to sign up for email
B) Promote content on social channels that requests an email address
C) Provide and opt-in checkbox on the mobile app registration form
D) Search Facebook fans' profiles for mail addresses

3. Which type of data can a subscriber easily update via the Profile Center? (Choose 2)

A) List Attributes
B) Data Extension Fields
C) Order History
D) Email Address

4. A customer has a Send Log they are using to track the email addresses that were sent to, date and time of the send, and the name of the email sent for reporting purposes. Per best practice, the customer stores 30 days of data in their Send Log and then archives the data into another data extension that holds data for one year.
Which activity should be used to achieve the backup automatically?

A) Data Extract
B) Filter
C) SQL Query
D) Import File

5. A marketing team would like to send an email to an audience on a weekly basis. the team receives multiple files each week that need to be imported and joined to build the target audience for the email. Which tool is recommended to execute this process?

A) Journey Builder
B) Automation Studio
C) Filter Activity
D) Data Extract Activity

Solutions: