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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.
What should the marketing team do with these leads until they are ready to purchase?

A) Create an engagement program to send educational content and notify sales if they engage.
B) Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.
C) Reset the prospect's score to 0 and reassign to sales once they submit a form to show interest.
D) Send the prospects a monthly newsletter with product demos or free trial offers.

2. How many automation rules can you have

A) Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200
B) Always 100
C) Marketing Cloud Account Engagement Growth Edition: 50 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 150
D) Marketing Cloud Account Engagement Growth Edition: 50 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200

3. LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users. In a round robin fashion:
* Completed the "Product Interest" form
* A score higher than 100
* A grade higher than a C
* Is a member of the "Target Account" list
What should LenoxSoft use to accomplish this business requirement?

A) Automation rule and user group
B) Form completion action and user group
C) Automation rule and user queue
D) Form completion action and user queue

4. LenoxSoft's ideal buyer is a C-level executive with an employee base over 500. Their department should either be technology or finance. C-level is the best fit but managers should also be included as they may make purchasing decisions. Which is the correct profile criteria for grading used to give the ideal buyer an "A" grade.

A) Job title - C-level 3/3 Job title - Manager 2/3 Size 3/3 Dept 3/3
B) Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 2/3
C) Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 3/3
D) Job title - C-level 3/3 Job title - Manager 3/3 Size 2/3 Dept 3/3

5. What is true about completion actions?

A) Completion actions can be criteria based.
B) Completion actions are retroactive and will apply to activities done before and after you apply them
C) Completion actions will not execute for image files.
D) Completion actions only execute for prospects. They will not affect visitors.

Solutions: