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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow-up when someone has not opened five emails in a row. Which activities could be used to fulfill this requirement?

A) Scheduled Automation, Filter Activity, Data Extension Entry, Contact Activity
B) Salesforce Data Entry, SQL Query Activity, Task Activity
C) Scheduled Automation, SQL Query Activity, Data Extension Entry, Task Activity
D) API Event Entry, SQL Query Activity, Task Activity

2. A customer wants to use Sales Cloud as a system of record for email messages sent from Marketing Cloud; however, the customer only sends from custom objects and cannot use the Contact ID or Lead ID as the Contact Key in Marketing Cloud. What is the implication of this data model when using Marketing Cloud Connect?

A) Tracking Data will not be returned to the Sales Cloud email recipient.
B) Email Sends will fail if the Contact ID or Lead ID is not included.
C) The customer will be able to use Reports and Campaigns as audiences.
D) The customer will be unable to use synchronized data extensions.

3. Northern Trail Outfitters has created child business units (BU) for their different regional offices.
They want to limit subscriber records by BU, so users who are assigned to a BU can only view and send to Subscriber records in their region. A Profile Attribute named 'Region' associates a subscriber to a geographical region. How could they ensure subscribers with a matching 'Region' Profile Attribute value are available in each BU?

A) Select 'Define Subscriber Filter' for each BU on the BU Setup page and configure a condition to match the corresponding Profile Attribute.
B) Open the Profile Attribute Properties for the 'Region' Profile Attribute and select the 'Filter Subscribers by Attribute' option.
C) Create a list in each BU and add subscribers with a matching Region to the list.
D) Create a measure for each corresponding 'Region' Profile Attribute and include the measure in a Filtered Data Extension for each BU.

4. A customer wants to integrate a new dataset with pre-existing contacts. This data will be updated via separate data feeds from the main contact information. What data model configuration should be recommended?

A) Create additional attribute fields in the main contact data extension.
B) Create new Salesforce data and link it to the other data extensions.
C) Create a new data extension and link it to the other data extension.
D) Create a new data extension and link it as a new population.

5. Northern Trail Outfitters is looking to personalize their SMS messages. Which data source is supported to personalize messages?

A) Population in Contact Builder
B) MobileConnect Demographics
C) Data Designer Attribute Group
D) Profile Attributes

Solutions: