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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Which one is the key driver that is central to the Smarter Commerce strategy?

A) The need to drive optimization in the selling process.
B) The interconnected supplier network.
C) The reduced impact of mass marketing.
D) The empowered customer.

2. Of the choices below, which is one of the top reasons companies fail to do cross-channel, interactive, marketing with their customers?

A) Existing systems and data are too disparate.
B) Cost is too high.
C) They feel interactive marketing is not appropriate for their business.
D) Uncertain ROI.

3. Smarter Commerce capabilities are packaged and delivered as what?

A) Software, hardware, and services to deliver specific business process capabilities which support each phase of the commerce cycle.
B) A simple monolithic application for each phase of the commerce cycle.
C) A single, high-value, shrink-wrapped, solution for commerce.
D) Middleware components requiring additional business function software.

4. Which of these provides visibility to the entire supply chain process so procurement, transportation, and warehousing personnel are all aware of order, shipment, and invoice status?

A) Collaboration Network.
B) Transportation Management.
C) Warehouse Management.
D) Supply Chain Visibility.

5. Online ad optimization, i.e. AdTarget, would be an example of which capability within the cross-channel, interactive marketing engine?

A) Awareness
B) Integrated Operations
C) Decisioning
D) Execution

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